Drone Video for Small Business
Videography and photography are some of the best ways to show your customers your business. If your business is on a smaller scale with items such as diamonds or cupcakes, macro photography is probably your best bet. On the other hand, large projects such as solar farms or adventure sports are usually better portrayed through the air or with a mix of ground footage and aerial shots.
How can my small business benefit from drone videos?
Ask yourself what your consumers want to see. Maybe they don’t fully understand your product or service and aerial visuals can show exactly what it does. If you don’t have enough exposure, drone videos can help you stand out from the crowd. With one piece of content, you can make your business visible on social media, Google, and whichever other platforms your consumers spend their time. Here is a sample video for a real estate agent that we did:
This video is very simple but it gets the job done. I am an advocate of a shitty job done rather than no job done at all. Make your business a 1 instead of a 0, then focus on taking that 1 to 100. One of my favorite quotes is from Jim Rohn is “If you let your learning lead to knowledge, you become a fool. If you let your learning lead to action, you become wealthy.” In that very video above, you may or may not have caught this the first time you watched it, the grid lines aren’t perfect. Do I care? I would if it were a $100,000 piece of property, but this is listed at $7,000 and it cost us under $50 to produce. 1>0.
How do you take your business from 0 to 1?
Valuable content. Provide your consumers with as much value as possible, and you will reap the rewards. Maybe not tomorrow, but it will happen. Gary V says “Jab, Jab, Hook” where the jabs are value, and the hook is your ask in return for the value that you provided. If you aren’t providing enough value to your consumers BEFORE they buy something, you WILL fall behind in the next ten years. If you are retiring in 4 years, you’ll probably survive, so you can ignore this if you want. If you want to stick around:
- provide FREE value to your customers
- incentivize others to share the word that you are providing value
- make sure your product/service is doing the job it says it is – no amount of marketing can fix a shit product and you will be wasting everyone’s time
A side note for number 3, leave this judgment up to the market, not your opinion or your parent’s or professor’s opinion. The only thing that is ever ALWAYS right is the market. If your Google rating is 1 star, you need to look in the mirror before I fire up my drone. As always, please don’t hesitate to reach out anytime with any small business marketing questions that you may have.