Human Engagement in the Social Media Age
Whether or not you are living in the social media age, it is here and it is the future. I’m not saying social media exactly is the future – something may come and take its place in this world of continuous advancement. What is here to stay? Connecting through the internet. What I want you to take away from this is that this connection is human to human, no matter the mode of transportation. To engage well on social media, you need to be yourself, a human (unless you’re Mark Zuckerburg, in that case, you can fake it through your personal media conglomerate). I don’t really think Zuck is a robot or alien, but I know that social media exposes people and you and your business need to be the best kind of exposable.
Social media exposure – where are you?
I’m not talking about KPI’s, CTR’s, or CTA’s. My point is that this new age of social interaction via the internet is merely a mirror of our everyday lives. This is human interaction, not a computer program. For example, if you stay inside your house all day and don’t talk to anyone, nobody is going to know what you’re doing. Instead, if you work 14 hours a day inside a glass house in the middle of the city and go get drinks at a different bar every night to help people with any questions that may have, people will know what you’re up to.
Think about that idea in terms of social media. Is your business sitting inside all day? Do you even have a Facebook page to let potential customers know that you have a pulse? Or, do your followers see what you’re up to throughout the day on your “Stories” and then open Instagram every night to listen to your live Q&A about the work you are doing (trips to the bar)? If you have no idea what I’m talking about right now, you need some serious help or I GUARANTEE you will not have a business in 2025.
It is simpler than you think. The easiest way to make your business personable is to showcase your personal life to the world. Show what happens behind the scenes. Open up to your customers by answering live questions on Facebook every Wednesday night. Offer a free slice of pizza to whoever screenshots your story. Show your kids playing football in the backyard. It’s your dog’s birthday? Awesome, let the world know! Why would you choose to be invisible?
To sum things up:
- Be personable and nice
- Expose yourself