internet presence audit, audit

Internet Presence Audit for Beginners

What do your customers see when they search for you? Audit your internet presence by putting yourself in the shoes of your potential customers. Go to Google and search [your location] + [your industry].  For example, if you operate a pizza shop in Seattle, search for “Seattle pizza” What are the results for your business…
Read more

April 15, 2018 0
gary vaynerchuk, gary v role model, gary v digital content

Introduction to Digital Content Marketing for Small Businesses

Today, potential customers do a background check of sorts before giving you their money.  I, for example, will not buy anything on Amazon before reading the reviews. When I’m searching for a watering hole or a quick bite to eat, I go to Yelp and Google first.  Social proof means the world to today’s consumers.…
Read more

March 15, 2018 0
attention, social media influencer, influencer marketing introduction, ripple effect of attention, attention ripple

Influencer Marketing Introduction: Product Edition

What is influencer marketing? Influencer marketing is when a business puts their product in front of potential customers through another customer who already has the attention of potential customers for your business in their audiences. Audience in this sense is synonymous with friends (Facebook), followers (Instagram), connections (LinkedIn), and subscribers (blog, podcast, YouTube channel). In…
Read more

February 15, 2018 0
content is king, what content should i share, content marketing is king, content marketing

What Content Should I Post?

“What content should I post?” Good question.  By understanding that content can help your business, you’re a step ahead of some of your competition. Now what? That’s the question this article is going to answer.   Here’s a general guideline from with a few of my own additions: Facebook Videos and curated content, and…
Read more

January 15, 2018 0

Food, Sex, and Money: Relatable Content

What is Relatable Content? I think of it as anything that is related to a product or service that a brand puts out into the world, so as to work towards their goals.  Example: A pastry shop posts a daily picture of their baked goods to Instagram. The goal? Acquiring new customers in their city.  I…
Read more

December 15, 2017 0